Mimic Pro Simulation

Status Report FP MKTG 5110.pptx

BUHI Simulation Status Report

2021

Mimic Pro Beta - Summary of Skills learned

For the past two month I was placed in a simulation as a Digital Analyst for company called Buhi. I was task with improving the optics for their upcoming American Dream campaigns. The simulation was separated into rounds in which I had maximize key elements that range from conversion, revenue, and Clicks. The simulation was designed for me to put long-term strategies in place to grow a fictitious company’s landing pages and website traffic by optimize resources like data spreadsheets, display ads, keywords, negative keywords, and shopping ads. While the task were far from tedious, the analysis of data did provide me with a suitable direction to pursue in Buhi’s digital marketing strategy.

Mimic Pro Beta provided us with a series of scenario based rounds that were used to help teach and prepare us for today's digital world in a controlled environment. It specifically taught me how to write ad copy, create content, do keyword research, create landing pages, perform A/B testing , understand KPI's and how to optimize them, SEO optimization, and creating a email marketing campaign, all without actually wasting an organization's hard earned money. Each round provided me with a realistic result to the narrative of the choice I made and the very optimal consequences of my decisions.

The Mimic Pro Beta simulation was a great introduction to paid search advertising. Through this process you can experiment and begin to understand effective digital marketing techniques while playing with fictional money. My biggest take away from the course is the use of keywords and how they correlate to both the display ads and shopping and even the email campaigns. In order to better optimize my results I needed to use performance-driven keywords. When it comes to keywords, it is all about quality and not quantity.

A long list of keywords will not always guarantee you a high volume web traffic. I need to differentiate the best keywords for my ads to generate a desired high cpc, conversion, and total revenue . The keywords played a bigger role than I realized at the beginning of the simulation, but it is very much relevant to the product and service that wanted to advertise for the company. Ultimately, the simulation made me feel more comfortable exploring and optimize data, creating campaigns from scratch, adjusting direction and lastly finalizing decisions that best optimize the company. I would definitely recommend this simulation to those who want a hands on experience as well as first hand look on what it is like to be a digital marketer.

For the past two month I was placed in a simulation as a Digital Analyst for company called Buhi. I was task with improving the optics for their upcoming American Dream campaigns. The simulation was separated into rounds in which I had maximize key elements that range from conversion, revenue, and Clicks. The simulation was designed for me to put long-term strategies in place to grow a fictitious company’s landing pages and website traffic. While the task were far from feasible, the analysis of data did provide me with a suitable direction to pursue in our digital marketing strategy.

Clicks:CPC

Make the landing page relevant to the search query by connecting your landing pages with the purchase intent of your ad groups and their respective keywords.

- Informational (what is XYZ)

- Commercial Investigation (ABC vs. XYZ)

- Transactional (Buy XYZ)

Make the copy all about your visitors by optimizing your landing page.

Focus on your visitor by making them feel something. Target their emotions to make your marketing message more persuasive.

Focus on the benefits of the product or service you're trying to sell.

Focus on your unique value proposition.

Make your landing page trustworthy by sharing more about your company.

Add social proof through customer reviews, testimonials, and security badges.

Lastly, add at least one "trust elements".

Conversion

Simplify the buying process by eliminating jargon and making the process as simple as possible.

Emphasize Value

Deal with Prospects' objections

Create an incentive to act

Establish a Sales Funnel

Prove you're better than your competition

With a budget of $20,000, I analyze the historical data spreadsheet while calculating our CPC and organizing our campaigns from the cheapest to the most expensive. I allocated our budget to optimize for Clicks while providing further additional upgrades to improve our optics. our goal was to maximize Clicks.

With a budget of $20,000, I analyze the historical data spreadsheet while calculating the cost per acquisition. I allocated our budget to optimize for conversion while providing further additional upgrades to improve our optics for each of campaigns with highest cost per acquisition.

With a budget of $20,000, I analyze the historical data spreadsheet while calculating the RPC and RPDS. I allocated our budget recommendations to optimize our revenue while providing further additional upgrades to improve our optics. Our goal was to increase total revenue for our campaigns.

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